Content Guidelines

OBJECTIVE

Your job is simple, but important: encourage your audience to download the Bolt Food app and make an order! ๐Ÿ•

CREATIVE BRIEF

  • Make sure your content has the call-to-action to try out the Bolt Food app โ€” new users get free delivery from nearby restaurants on their first order!
  • Make your content unique and share the context of your Bolt Food meals โ€” don't just take a screenshot of the app or only include a call-to-action
  • In each piece of content, focus on something that makes Bolt food an awesome food delivery app: like cheapest delivery fees in town, restaurant selection or same-day grocery delivery (if available in your city)
  • Show the food โ€” the visual should entice your audience to order whatever you're having
  • Depending on the type of content, please follow a few additional guidelines which you can find below

REGULAR INSTAGRAM STORIES

โœ… Add hashtag #sponsored

โœ… Add your custom swipe-up link

โœ… Tag our local Instagram page as a business partner (here's how)

โœ… Make sure the story is one high-quality picture or video <15 sec (not a set of several stories)

โœ… Leave 15% of the top and bottom of your story free from text

โœ… Add your custom swipe-up link

โœ… Make sure your stories archive is turned on (here's how)

โœ… Tag our local Instagram page as a business partner and allow us to promote your content (here's how)

๐Ÿšซ You cannot type a hashtag, @mention any accounts (type Bolt Food instead of @boltfood), use stickers, GIFs, music, emojis or polling stickers

๐ŸŒŸ Check out this article for more tips on creating a great Instagram story ad

โœ… The visual should be a picture of you enjoying your Bolt Food meal

โœ… Your post should only contain one picture (not a carousel with multiple pictures)

โœ… Add hashtag #sponsored

โœ… Tag our local Instagram page as a business partner and allow us to promote your content (here's how)

MOOD BOARD

Get your creatives juices flowing โœจ

Nothing better than satisfying a sudden taco craving ๐ŸŒฎ

Why watch a cooking show when you can play chef yourself? ๐Ÿ‘ฉโ€๐Ÿณ

Some nights call for pizza and Netflix ๐Ÿ•

Enjoy your cheat day. Or cheat week. Month? Whatever, just enjoy it ๐Ÿ”

The only acceptable amount of sushi is the one where you get at least two sets of chopsticks ๐Ÿฃ

A tough day at work means a treat-yourself evening ๐Ÿ’ช