Content Guidelines
OBJECTIVE
Your job is simple, but important: encourage your audience to download the Bolt Food app and make an order! ๐
CREATIVE BRIEF
Make sure your content has the call-to-action to try out the Bolt Food app โ new users get free delivery from nearby restaurants on their first order!
Make your content unique and share the context of your Bolt Food meals โ don't just take a screenshot of the app or only include a call-to-action
In each piece of content, focus on something that makes Bolt food an awesome food delivery app: like cheapest delivery fees in town, restaurant selection or same-day grocery delivery (if available in your city)
Show the food โ the visual should entice your audience to order whatever you're having
Depending on the type of content, please follow a few additional guidelines which you can find below
REGULAR INSTAGRAM STORIES
โ Add hashtag #sponsored
โ Add your custom swipe-up link
โ Tag our local Instagram page as a business partner (here's how)
โ Make sure the story is one high-quality picture or video <15 sec (not a set of several stories)
โ Leave 15% of the top and bottom of your story free from text
โ Add your custom swipe-up link
โ Make sure your stories archive is turned on (here's how)
โ Tag our local Instagram page as a business partner and allow us to promote your content (here's how)
๐ซ You cannot type a hashtag, @mention any accounts (type Bolt Food instead of @boltfood), use stickers, GIFs, music, emojis or polling stickers
๐ Check out this article for more tips on creating a great Instagram story ad
โ The visual should be a picture of you enjoying your Bolt Food meal
โ Your post should only contain one picture (not a carousel with multiple pictures)
โ Add hashtag #sponsored
โ Tag our local Instagram page as a business partner and allow us to promote your content (here's how)
MOOD BOARD
Get your creatives juices flowing โจ